Cloud 9 treats for cat website
We created the website at the same time as we created the marketing campaign for this brand.
WHY Cloud 9?
It’s a quality treat you’ll want to feed your cat.
The idea behind the brand’s conception was to showcase not only the cat’s playful and energetic side, but its indomitable spirit as well. We wanted to create something that was as much fun for the owner as it was for the cat.
Cats everywhere are losing it over Cloud 9, the world’s most indescribably delicious cat treat. Just one nibble “cat-apults” your cat into a state of the most sublime feline “cat-stasy”, and keeps them meowing for more. Every cat deserves to find their bliss. Send them on a furry flight into happiness with Cloud 9.
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We helped to launch Zoe Lifestyle treats for dogs by defining the persona of the product, as well as developing the entire branding strategy; which ranged from packaging and merchandising to trade and point of sale marketing collateral to digital activities.
The client’s challenge was to position its cat accessory line, Catit, without cannibalizing the company's other cat-related brands. Our idea was to shake up the pet industry by throwing away the rulebook and create a universe that evokes playfulness, freshness, candour and pop art aesthetics. An instant hit.
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SmartSift is a simple, yet innovative, cat litter sifting system that takes the chore out of litter maintenance. It features a seamless and noiseless pull-and-refresh process that is easy and fast.
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Coronet is a newly created bilingual Canadian consulting firm with offices in Montreal and Toronto that specializes in providing strategic support to pharmaceutical and biotech companies.
Branding and website were created with fresh and visually striking images in mind, highlighting the complementary expertise and personalities of the company.
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In addition to the creation of on-site communication tools and videos, we designed accessories for this specific aquarium and home-staged the product in the client’s showroom for presentations to trade, retailers and important buyers. We also recommended an on-line video for set-up and maintenance instead of the usual instruction manual.
Commexpert is a firm specializing in engineering and telecommunications. They offer consulting services in network management.
To help and accelerate the success of Commexpert at the Canadian level, we created a brand identity that conveys confidence, quality and precision.
The new corporate image has been adapted for print material and trade usage.
Epilours, whose tagline is "let the beauty take over the beast", was seeking a way to attract a new young female adult audience.
Anticipating the needs of this generation, we revealed six bikini personalities via an imagery of color blocking cards. The impact was a strikingly provocative yet inviting promotion for laser hair removal of the full or artistic bikini line.
And you; what’s your style?
Bayou was a high-end restaurant located in Rosemère, Quebec.
The mandate was to create the brand identity for the restaurant and develop its stationery and promotional pieces (banners, menus, glasses, business cards, matchbooks, etc). We were also in charge of the public relations and the official launch of the restaurant, making it a big happening in this neighbourhood.
20 years after the launch of his first feminine fragrance, Kimono, famous Canadian fashion designer Simon Chang wanted a beautiful new scent for all the “Chéries” in the world who like life, good times, and to wear a fresh fruity scent every day.
Packaging and print advertising was conceived with the original Kimono in mind and the heart to express a beautifully young and modern perfume.
Having built a solid reputation among aquarium hobbyists, Fluval’s next step was to expand its clientele. We helped the client transition from communication that was based solely on technical aspects to one that was lifestyle-living inspired, We created a catalogue with the look and feel of a magazine to help stimulate the consumer’s desire to add an aquarium in their home.
A commemorative corporate brochure highlighting the company's key milestones since its creation in 1955 and its bright future, led by forward-thinking executives who carry on the founder's legacy fuelled by employee pride.
A chocolate fondue wrapped with an irresistible image of the abominable snowman.
A two-year long project that started with defining the persona of an entry level pet accessory product line. The concept behind Zootopia sprang from the desire to build a strong pet brand identified by innovative, quality products that are accessible to all consumers. It is a brand that has been designed to fit today’s lifestyles perfectly.
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Telecon is an industry leader in cabling, tower erection, and electrical and technical services, with a physical presence in major cities across Canada.
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Pour La Vie is the only fragrance created to raise money to help fight breast cancer in Quebec.
The work started with the design of the 'eau de parfum' bottle and packaging, the body lotion, and the limited-edition gift box. Then we led the entire launch promotion (media kit, on-site display and other promotional tools). Print advertising campaigns in fashion magazines featured publically acclaimed comedian Guylaine Tremblay.
Known as a world leader in hydropower, Hydro-Québec approached us to promote energy efficiency measures toward its business customers via brochures, leaflets and newsletters.
Collaborating with Hydro-Québec for the consumers as well, we communicated the value and merits of the Efficient Products Program by providing consumers rebates and coupons offered by selected retailers.
Adored since the 1980’s, Parfum de Lune needed a certain 'je ne sais quoi' to make the brand more contemporary but yet keeping to the formula that made it a success. We redesigned the lines of the bottle, and refreshed the identity and soul of this beautiful lady to make it attractive to today’s customers.
An interactive toy that provides dogs with a fun, engaging experience that challenged both their physical and mental abilities.
Biscuits Rondeau, now part of Saputo’s bakery division, required promotional efforts to showcase their product line targeted to wholesalers and retailers. The creation of the visual aid resonated extremely well to the targeted audience by featuring brilliantly the quality of the cookies, the freshness of their ingredients and their authentic taste.
A video featuring a specifically-designed product for Costco's online shop.
A catchy yet sensitive brochure aimed at selling employee assistance programs to Human Resources leaders of major corporations in Canada.
The Diverson Choristers mission is to spread the joy of singing, drawing on a diverse repertoire ranging from pop, gospel, jazz, traditional, and world music to beloved classic Christmas songs.
Diversity, colours, simplicity and harmony are in the DNA of this passion-fuelled choir. Their new brand identity reflects their image.
If you're feeling blue, visit their website; their audio and video clips will cheer you up in no time! Oh happy day, oh happy day...