In the Capsule Podcast Series

Welcome to In the Capsule.

I’m Arnaud Lavenue, brand strategist at Toc Toc Communications.

In each capsule, I share a quick dose of inspiration and perspective — on pharma brand strategy, and the stories that give it meaning.

If you’re craving space to think differently — about strategy, creativity, and the emotional architecture of pharma brands — then you’re exactly where you need to be.

So, let’s begin!