A two-year long project that started with defining the persona of an entry level pet accessory product line. The concept behind Zootopia sprang from the desire to build a strong pet brand identified by innovative, quality products that are accessible to all consumers. It is a brand that has been designed to fit today’s lifestyles perfectly.
The mandate included all of the promotional efforts (videos, website, catalogue etc) and a one-of-a-kind gift box, named ‘a new love story’, that was sent to all major mass market buyers across the world.